“Maybe it’s playing well; maybe it’s a fun day with friends” he says. “But certainly what will not make it special is a frustrating wait.”
Stavros is the Founder and C.E.O. of Pacesetter Technology. And based on my recent discussion with him as he joined us in the Big World of Small Business, it seems that his love of technology and entrepreneurship might be propelling him forward towards revolutionizing the game that he dearly loves, as well as the clubs where people play that game.
“We build mobile apps in the luxury private country club space,” he explains. “But it’s not just an app that faces the golfer, it’s the entire system that will enable a golfer to have a more enjoyable experience. In order to do that, we had to leverage additional devices, services, and management tools.”
Pacesetter Small Business Owner
While Pacesetter is a small business that, as its website notes, “empowers your club to take marketing, operations and the golfing experience to a whole new level,” Stavros says he recognized “almost immediately” after launching that he’d need an additional partner. “For us, the right partner was AT&T” he says.
A part of what Pacesetter Technology provides is what Stavros calls a fully on-demand food and beverage ordering system. How does it all work? “Let’s say you’re on the third hole, you haven’t seen the beverage cart, and you want something to drink” he explains, describing a typical experience. “You pull out that club’s app, powered with our technology, and place an order. We email you a receipt, and then the beverage cart can pull up to your particular cart and deliver your order. It’s no longer necessary for you to walk to the beverage cart, and interrupt your round of golf, which slows down the pace of play.”
Yet food and beverage service is only one part of Pacesetter Technology’s system. “Our technology also does a lot to manage the pace of play, or the traffic flow on the golf course, by giving the club an incredible amount of data on where everyone is” he explains, noting that the system prevents “traffic jams” on the course and allows for a smoother flow of players.
I asked Stavros what advice he would offer other entrepreneurs who might desire to introduce a new product in to the recreation and high-end luxury markets.
“Recognize that it’s a wide space” he says. “When you think of golf or recreation, think of a stadium. You’ve got seating and pricing in that stadium that ranges the full gamut, so you’ve got a lot of very different customers in that space. It would be important to go and test your concept, your product, and really try to find your sweet spot. What you’ve got may resonate in the less expensive seats, and it may not resonate in the luxury box, so to speak. But you’ve got to get it out there in front of everybody, to see where that sweet spot is.”