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Home » Marketing

“A Full-Time Career In A Part-time Economy:” Are You Ready To Take “The Leap?”

March 6, 2015 By Austin Hill Leave a Comment

Web 1You’ve got to get this guy’s book….”

The subject line jumped out at me as I saw the email message in my inbox.

“This summarizes a bunch of the things you’ve been talking about on your program for the past four years…”

The message was from a personal friend, and included a link. 

And that email led to my recent conversation with Robert Dickie, Author of “The Leap: Launching Your Full-time Career In Our Part-time Economy.” [Read more…]

Filed Under: Business, Entrepreneurship, Marketing Tagged With: Globalization, Robert Dickie, Technology, The Leap

Ready. Set. “Hack:” NYC Tech Leader Seeks A Global Culture Of Entrepreneurship Via “Hackathons”

December 4, 2014 By Austin Hill Leave a Comment

Nima Hunter IncAre you looking for people with whom you can collaborate, and start a new business venture?

Maybe you need to go “hacking” – and perhaps attend a “hackathon.”

“The word ‘hackathon’ is kind of a mash-up of two words – hacking, and marathon” explains Don Carli, Founder and C.E.O. of Nima Hunter, Inc., a global market research, business intelligence, and strategic planning firm headquartered in New York City.

“There are a lot of negative connotations associated with the word ‘hacking,’ but it’s roots have to do with developing code” he says. “A hacker is someone who is writing code.”

Carli recently visited Austin Hill’s BigWorld of SmallBusiness and says that the concept of the hackathon dates back to the 1970’s, when personal computers were not readily available and people had to build their computers on their own. [Read more…]

Filed Under: Business, Marketing Tagged With: Don Carli, Facebook, Hacking, Nima Hunter Inc.

Embrace Competition-Don’t Avoid It-and Get Your Business Online

September 16, 2013 By Austin Hill Leave a Comment

Bills_on_real_estate_signs_were_recently_approved_in_VirginiaThe business marketplace is competitive. So why do so many businesses – including several tech giants -seem to be surprised by competition?

I’ve often said on the air at “Austin Hill’s Big World of Small Business” that if your business can’t be found on consumers’ mobile devices, eventually your business won’t be found at all – and the latest fussing from some of the world’s largest tech firms suggests that I’m not overestimating the importance of mobile accessibility.

But before we address the mobile issue, let’s first talk about the competition issue.  And let’s get a brief, historical lesson on competition from the American retail sector over course of the last decade. [Read more…]

Filed Under: Marketing

Are You Using Powerful Social Media To Promote Your Business

September 16, 2013 By Austin Hill Leave a Comment

social-media-marketing

Check out Mansfield’s “Introduction To Social Media” tutorial…

Whether you’re just getting started with social media or you’ve had experience with it, there are always new sites to explore and new websites to go to in order to share and comment on news, entertainment, pictures, and videos. Here are a few common and uncommon social media sites that I use on a regular basis. [Read more…]

Filed Under: Marketing Tagged With: Social Media

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